A May 21, 1949 magazine ad encourages you to "ship the quick Green Bay Route."

This ad features a stylized system map.  By this time the Waupaca and  La Crosse branches have been abandoned.  The Ahnapee & Western has been sold off, but it is still given secondary emphasis on the map.

The photo at the bottom of the ad shows one of the Alco FA-1's (only two years old) at Kewaunee's wye track heading towards the ferry yard.  The background photo shows the carferry ANN ARBOR NO. 7.

The most unique things about the ad are the promotion of the less-than-carload traffic handled by the Kewaunee, Green Bay & Winona Transport Company and the unique "nautical" logo, complete with life ring and rope border!

Here's the text of the ad:

Ship the Quick Green Bay Route

The Green Bay and Western is a small but use-
ful railroad. Its main line -- 251 miles -- extends from
Kewaunee, Wis., where it connects with the Ann
Arbor and Pere Marquette Railroads, to Winona,
Minn., connecting there and at other points along
the way with western trunk lines. It therefore is
a link in a short fast freight route. This route
really hustles your freight along.

During the past 14 years substantial progress
has been made in remodeling and improving the
railroad. This, along with the inauguration of bet-
ter operating methods, has increased the capacity
of the railroad to handle traffic, and the maximum
speed of freight trains approximately 100%.

The character of service for shippers is now at
the highest level.

Less carload traffic is handled by motor trans-
port.

WRITE FOR TRAFFIC SCHEDULES AND OTHER
PERTINENT INFORMATION TO: GREEN BAY
AND WESTERN LINES, GREEN BAY, WISCONSIN.